About the role:

Reporting to the Chapter Leads - Brand Strategy And Marketing Communications. The role is responsible for developing and executing brand strategies that build awareness, drive engagement, and cement the Safaricom | M-PESA Brands as leaders in category . It will require an understanding of telecommunications, financial services and technology landscapes, target audiences, and the ability to create compelling brand narratives that resonate across various channels.  

As the principal brand storyteller, this role presents a unique opportunity to shape the brand perceptions in order to grow brand love; following a  digital-first, insights-led approach, within the Brand Center of Excellence (COE. This is also a principal brand guardian role. The role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets.

The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, commercial, legal, corporate communications, consumer / business / financial services organizations, channels organization, sustainability and social impact